Why focus on leadership right now?

Great question. My simple answer is that we are in great need of leadership now. I believe that leadership is a fundamental ingredient for success aka getting stuff done. Achieving success does not come easy. We all know this. If it did – all of us would be successful. We would see a thriving world – populated with healthy people, high-performing organizations, and strong communities. But, that is not what we find. Instead, we witness a world full of people struggling just to make it through another day, organizations failing to deliver results, and communities that are falling apart.

The US government deficit is growing again.

Not all is doom and gloom

Many people are successful, some companies are performing well, and there are plenty of connected communities. Rather, I am saying that sustained success seems to be the exception, not the norm. There has to be a better way. A world in which more of us experience success on a regular basis. I believe there is, and it starts with leadership.

“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.”
— Vince Lombardi, American football coach, and NFL executive.

It all starts with effective leadership

It is difficult, if not nearly impossible to achieve great results without effective leadership. Sure – other ingredients are needed for success, especially in large organizations. Teamwork, respect, diversity, dedication, motivation, resilience, innovation, courage, and ethics to name a few. But, I am convinced that any organization can have all those other ingredients, and will still struggle to achieve real success without strong leadership. In the classic business book Good to Great, Jim Collins highlights the fact that great leaders populate great organizations. This was particularly true for high performing companies. I agree with Jim’s conclusions.

Jim Collins concludes great organizations are headed by great leaders.
Jim Collins concludes that great organizations are headed by great leaders.

Leadership matters a lot

I first came to this conclusion while serving in the military. It was amazing to me the difference leadership made. Great leadership led to high performance. The opposite was also true. Bad leadership resulted in poor performance. For example, one unit I served in was performing well. We had a great reputation – well known for delivering awesome results. Everyone enjoyed working there. Morale was sky-high. We had a strong team and a great commander leading it.

Great leaders build teams that work well together.

The day that leader left was a bad day

He was replaced with an inferior leader and performance started to suffer right away. The situation did not improve over time.  It only got worse. Morale plummeted and our reputation diminished. It was difficult to watch this degradation firsthand, especially for all of us who had been there during the peak performance years.

Low morale is a direct result of poor leadership - it will infect the organization
Low morale is a direct result of poor leadership – it will infect an organization

Leadership directly impacts performance

I also experienced the exact opposite scenario in a different unit. We were not performing well and everyone knew it. We had a really bad reputation. Morale was low. Mediocre was a good day for us. A new commander with better leadership skills arrived and we started to perform much better within weeks. No mystery to me why the sudden turn around happened.

The unit performed in direct correlation to the leader’s effectiveness. Leadership mattered. It made a huge difference.

All The Way Leadership!

It was that simple. I have seen similar scenarios play out in the business world, government agencies, churches, and charities. My guess is that you have likely seen the same thing happen. High performing organizations with an effective leader in charge. Or the opposite, bad leadership resulting in poor performance.

Performance correlates to leadership ability
An organization’s performance directly correlates to a leader’s effectiveness

All The Way Leadership! will focus on training the next generation of leaders who will help make the world a better place. I do not think we will have one without the other. If we want a better world (I know I do), then we need better leaders and lots of them. In case you cannot already tell – it is a topic I am passionate about which I will talk about more in the next blog post.

ATW! is designed to make you a better leader

I hope you join me on this journey to raise up the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!

ATW Leadership!

Big welcome to All the Way Leadership!

A big welcome to All The Way Leadership!

My name is Doug Keating. I founded All The Way Leadership! with a single purpose in mind. This company will train the next generation of leaders who will make the world a better place. We help you become a strong leader by teaching you the three core competencies of leadership: confidence, clarity, and creativity. Sound like a BHAG (big hairy audacious goal) – it is. We live in a complicated world that is full of complex challenges, overwhelming obstacles, and persistent problems. At times it feels like modern society is coming apart at the seams. Simply read the news – the country is divided. You will agree with me that we are in desperate need of people with innovative ideas, comprehensive solutions, and increased integrity.

The recent election reveals how divided we are right now. (Image credit: kbeis / Getty Images)
The recent election reveals how divided we are right now. (Image credit: kbeis / Getty Images)

My belief is that nothing truly changes without leadership. It is an essential ingredient in making the world a better place and moving our country forward. I fully agree with John Maxwell’s quote below.

John Maxwell's perspective on leadership.
John Maxwell’s perspective on leadership – it is essential.

Why start a new leadership training company?

Good question. I already have a full-time job at one of the best technology companies in the country. Why in the world would I take on the daunting task of creating a side gig like All The Way Leadership! When starting any new journey it is important to understand why you are doing it. As Simon Sinek describes in his much-viewed TED talk – great companies start with describing why they are in business. If you have never seen Simon’s video – it is below. The video quality is not great, but the content is. It is worth viewing.

I agree with Simon. In fact, I think it so important to understand why I am creating this new company that I plan to spend the next few blog posts explaining the reasons why. Why leadership? Why now? The bottom line is that I believe we are in the middle of a leadership crisis. I see a lack of leadership at all levels – in my town, my county, my state, my country, and the world. We lack great leaders and the world is suffering because of this deficit. I also believe that I possess something to contribute to the solution.  I plan to share my observations, ideas, and thoughts about leadership. They are based on decades of experience and many lessons learned – most the hard way.

What you can expect from All The Way Leadership!

I have big plans for the company but will start small. For right now it is just me. I plan to expand the company leadership roster over time. I envision a diverse leadership team that brings different perspectives but the same passion as me for training the next generation of leaders. This endeavor begins with this blog. I will publish a new blog entry every week or so. Compelling content that will help make you a more effective leader. In the coming months, I plan to expand the product offerings to include a newsletter, webinars, and an online leadership training course. As the company grows and trains more leaders it will expand the products to include live training events and seminars.

ATW! is designed to make you a better leader

I hope you join me on this journey to raise up the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!

ATW Leadership!