Four lessons learned for how to craft a winning strategy

Captain Slacker stood up to deliver his operations order. He described the mission with enthusiasm. We all would board helicopters, fly to the landing zone, disembark, and take the objective by force. A classic raid operation. The rest of the battalion would arrive by truck. Captain Slacker ended the briefing with a loud hooah, fully confident. Our Battalion Commander was in the room listening intently. He seemed unsettled. I was a platoon leader in the Army, wondering if I was experiencing a lessons learned moment. My hunch was accurate.

Operations orders describe the plan in detail.

Things went from good to go to bad

The Battalion Commander asked one question. “Captain, who told you that your company would be conducting the raid via helicopters?” Silence. “Your company is arriving in the trucks. Your plan is crap! Fix it!! I will return in an hour to hear your new plan. Hooah, indeed.” You could hear a pin drop in the room as the Battalion Commander left the room while we all stood at attention.

Blowing it in front of a senior leader is always painful.

Learn from others mistakes to avoid repeating them – make sure everyone knows the strategy

We all helped Captain Slacker revamp the plan so that he was prepared for the battalion commander’s return. The second briefing went fine, but we could all tell that the colonel was still pissed. I learned later it was because Captain Slacker missed the meeting where the battalion strategy was shared. I made a mental note. Make sure I know the strategy before writing my own plan. It is a mistake I have seen many times in my career. Lesson learned #1 – make sure everyone knows the strategy, or else you will see plans that make zero sense.

Not knowing the strategy leads to misaligned plans.

Lessons Learned #2 – Communicate it often

As a leader, you remember the strategy. The question is whether, or not, your stakeholders remember it. Don’t be surprised if they don’t. You need to communicate the strategy often, especially for bold ones that will be challenging to implement. When obstacles arise your team members will ask why are we doing this. Reiterate the strategy to them – it will help you get everyone to the finish line, especially when things get hard.

All-hands meetings are excellent opportunities to communicate the strategy.

Lessons Learned #3- Create a clever way to capture the central idea

It is difficult for me to remember stuff. We all face this challenge. You do and so do your team members. Help them remember the strategy by creating a clever way to capture the central idea. A few methods that seem to work well include using an acronym, slogan, or graphic depiction of the strategy. Some of you are probably shaking your head thinking this lesson learned is unnecessary. Trust me it is a worthwhile investment of your time to come up with a clever way to communicate it to your stakeholders. Otherwise, they will forget it quickly.

An excellent example of an easy-to-remember acronym.

Lessons Learned #4 – Market it

Yes – you read that correctly. You need to market your strategy. Use a memorable slogan or compelling graphic to get the word out. I am a big fan of having a one-page summary of the strategy that you can use post and easily reuse. Another technique that seems to work well is to brand your communications with a slogan or graphic. Your stakeholders will see it consistently and be reminded on a regular basis where the organization is going.

Apple uses clever marketing for its talent strategy.

Bottom line – leverage these four lessons learned for crafting your winning strategy

  1. Make sure everyone knows the strategy.
  2. Communicate it often.
  3. Create a clever way to capture the central idea.
  4. Market it.

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

Steve Jobs

ATW! is designed to make you a better leader

I hope you join me on this journey to raise up the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!

All The Way Leadership!

The most important lesson I learned with the US Army Paratroopers

Recently I was asked at work to share my perspective as a veteran. The presentation I gave described the most important lesson I learned serving with paratroopers. It received a fair amount of positive feedback. Therefore, I thought it would be useful to share the content here.

This video includes the presentation I gave at work.

My family is full of paratroopers

I spent over a decade serving as an Officer in the US Army. I learned a lot in the Army, especially during my first tour with the 82nd Airborne Division. The division was created in World War I. It is a famous unit with a storied history. It also has a special place in my family’s heritage. My father served in the 82nd Airborne after graduating from West Point. It was his first duty assignment as an Infantry Officer. He reported to Fort Bragg in 1956.

My father served multiple tours at Fort Bragg, North Carolina.

I followed in my father’s footsteps

Many years later I followed in my father’s footsteps. I joined the 82nd in 1991 as an Infantry Officer. My first assignment was as a rifle platoon leader in Bravo Company, 1/325 Airborne Infantry Regiment. After that role, I transferred to the Signal Corps and joined the 82nd Signal Battalion. I served as a Signal Node Platoon Leader and Division Assault Command Post Platoon Leader. Yes – I was a platoon leader three different times. I finished my time at Bragg as a Company Executive Officer.

Photo from my promotion ceremony circa 1994.

Leaders jump first, then other paratroopers follow

Lesson one – leaders go out the door first. The 82nd has a unique culture, full of traditions that have been created over the years. One tradition regarding their leaders is that they jump first during airborne operations. This tradition started back in WWII. What does that mean – leaders jump first. The most senior leader of any airborne operation will go out the door first, before anyone else. For example, if the Commander of the 82d (a two-star general) is part of a jump, he will jump first followed by the rest of the paratroopers.

Leaders jump first to show their commitment to the mission.
Leaders jump first to show their commitment to the mission.

This tradition dates back to World War II

During WWII legendary commanders like Matthew Ridgway and James Gavin jumped and fought alongside their paratroopers. No cushy office for them. This act is not one of privilege, but rather of leadership in action. This tradition visibly shows all the paratroopers in the plane that you are willing to lead them by going first. The 82nd expects danger when they jump into combat. Its leaders are expected to face this danger first. This tradition demonstrates that the leaders are willing to do what they are asking their followers to do. It is a powerful way to show others that I am with you and fully committed, just like you.

General James Gavin getting ready to jump
General James Gavin getting ready to jump before Normandy.

A personal example of this lesson from my time with paratroopers

I learned this lesson firsthand while serving as the Division Assault CP Platoon Leader. My platoon’s mission was to support the Division Command Group with communications capabilities. We jumped in the radio equipment that the Division Commander and other senior leaders used on the drop zone during airborne operations. Many times we jumped from the same plane as the Commander. He would go out the door first, followed by his Aide, and then members of my platoon. For larger airborne operations that involved many planes, my platoon would be split into small groups and jump from several different aircraft. We would be one of the first to leave the plane so that we could land near the command group members.

Mike Steele - 82nd Airborne Division Commander. He served with my father in Vietnam.
Mike Steele – 82nd Airborne Division Commander that I supported. Great man. He served with my father in Vietnam.

Jumping into Puerto Rico was an adventure

I remember one mission where jumping first was somewhat troubling to me. For this operation, we were jumping into Puerto Rico. The drop zone was not big so we jumped from C-130s. The Division Commander was on the first airplane. I was on the second plane and would be the first jumper from that aircraft. Everything en route went fine. As we approached Puerto Rico, the Jumpmaster gave me the command to “stand in the door”. That means I am positioned in the door, waiting for the jump light to turn green. When it does, you jump.

A paratrooper jumping out of a perfectly good airplane.

Waiting can feel like an eternity

Usually, you stand in the door for less than 30 seconds. As you stand in the door of a C-130 you can see out of the aircraft. When I looked out I noticed a potential problem – all water, no land. I am a good swimmer, but I certainly did not want to experience a water landing. I peered at the jump light – it was still red. Thank God. I watched and waited, hoping that the light would not turn green until we were over land. I kept waiting for what seemed like an eternity.

Jumping at night can be particularly frightening.
Jumping at night can be particularly frightening.

Paratroopers jump when the light finally turns green

Eventually, I saw the land, then the drop zone, and finally the green light. I jumped, followed by my fellow paratroopers. What I learned later was that the jumpmasters decided to put the first jumpers in the door earlier than normal because there was real concern that all the jumpers would not be able to exit the aircraft in time. After all, the drop zone was so small. They did not want any paratrooper to miss the drop zone and have to ride back to Fort Bragg.

Paratroopers with the 82nd Airborne jump from C-130 Hercules aircraft during a mass-tactical airborne training exercise which included over a thousand paratroopers. (U.S. Army photo by Sgt. Michael J. MacLeod)
82nd paratroopers jump from C-130 Hercules aircraft during a mass-tactical airborne training exercise which included over a thousand paratroopers. (U.S. Army photo by Sgt. Michael J. MacLeod)

Reflecting on the lesson I learned during this operation

After the operation was complete I thought to myself what would have happened if the light had turned green while we were still over water. I knew the answer – I would have jumped. I would have done what paratroopers have been trained to do for decades. The light turns green, and then you jump. I could not turn to the paratrooper behind me and say why don’t you go first, it looks kind of dangerous with all that water.

Jumping into an airfield can also be dangerous – lots of pavement.

Leading from the rear is not an option

No – I had been trained as a leader in the 82d that you jump first, and deal with whatever happens next. You lead from the front, not from the rear. That lesson has served me well in many other situations. Sometimes when I find myself in a somewhat scary situation I think of my days in the 82nd, and what it taught me as a leader. You go out the door first.

The reality is that the only way change comes is when you lead by example.

Anne Wojcicki

Are you ready to go out the door first?

What about you? Are you ready to go out the door first? Are you fully committed to the mission of the team you lead? I hope so. If you are committed and competent others will follow you. If for no other reason than to see what happens. Not that kind of leader? Don’t be surprised if your team members are reluctant to follow you. None of us like working for someone who does not lead by example. Don’t be that guy. Instead, be the kind of leader who goes out the door first.

The place for a general in battle is where he can see the battle and get the odor of it in his nostrils. There is no substitute for the general being seen.

General James Gavin, 82nd Airborne Division Commander during WWII

ATW! is designed to make you a better leader

I hope you join me on this journey to raise the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!

All The Way Leadership!

How to master your craft – three leadership lessons learned in the 82nd

This week we celebrate the 75th anniversary of D-Day. Despite many challenges the Allied invasion was successful and turned the tide of WWII. Thousands of brave men participated in this operation to include multiple US Army Airborne Divisions. Paratroopers actually jumped into France the day before D-day to secure critical roads, bridges, and other strategic objectives. Their bravery, valor, and courage contributed greatly to the success of the invasion. The 82nd was one of those units.

US Paratroopers before they boarded the planes for D-Day invasion.

All The Way Leadership! lineage is from the 82nd

My leadership lineage began at Fort Bragg North Carolina. The Army assigned me as a brand new Army Infantry Officer in the 82nd Airborne Division. My job title was rifle platoon leader, and one of my roles was serving as a Jumpmaster. A Jumpmaster’s job is to make sure all the paratroopers aboard the planes exit the aircraft safely so that they can land and complete their assigned mission. Jumpmasters play a critical role in every airborne operation. It is expected that all leaders in the 82nd become Jumpmaster qualified, and serve in that role. I learned a lot as a Jumpmaster. Below are the top three leadership lessons learned in the 82nd.

The unit patch of the 82nd All-American Airborne Division.
Only the best can serve as leaders in the 82nd Airborne Division.

1. You must master your craft

The title Jumpmaster says it all. You are expected to become a master parachutist. Jumpmasters are required to complete intense special training to earn the title. The training includes multiple hands-on tests during which you have to clearly demonstrate you know your stuff. I remember being extremely nervous before one of my exams because so many students did not pass it. Once you complete that training, you are required to serve as a Jumpmaster on a regular basis so that your skills stay current.

Student completing JMPI test while blackhat instructor grades.
A student completing a hands-on test while blackhat instructor grades. This test is difficult.

You will get better over time

As they mature, Jumpmasters become experts in airborne operations. They usually earn special awards (e.g., the Senior Parachutist Badge) to recognize their expertise and experience. It is important that you master your craft over time. Become the best that you can at whatever it is you decide to do. Don’t be satisfied with just getting by. As a leader, you are expected to be an expert. Don’t let your team down. They deserve a leader who knows what she is doing.

The Master Parachutist badge is a sign of a true airborne expert.

2. Realistic rehearsals enhance execution

Before every airborne operation Jumpmasters walk everyone that is jumping that day through several realistic rehearsals. The first rehearsal takes the paratroopers through the steps involved when jumping. As the Jumpmaster talks, the paratroopers simulate exactly what will happen to them during the jump. The rehearsal also covers things that could happen such as your parachute does not open, or you have to land in the trees. In case you are wondering – tree landings are scary. Next, everyone practices landing…BTW it usually hurts when you land. Sometimes a lot.

Dirt flies off a paratroopers boots as he finishes a practice parachute landing fall with other paratroopers of 1st Brigade, 82nd Airborne Division
(U.S. Army photo by Spc. Michael J. MacLeod, 1/82 AAB, USD-C)

Rehearse the details as much as possible

After that, all jumpers practice “actions in the aircraft” as a group. During this step, you rehearse in detail everything that happens in the air on the ground. The reality is that everyone has jumped before. You are not teaching anything new. Rather, you are practicing so that every jumper knows exactly what they are supposed to do once you get in the air. No one wants any surprises in the aircraft. If there are issues during rehearsal it will only get worse in the plane.

Members of the 82 Airborne Division conduct pre-jump rehearsals.
Members of the 82 Airborne Division conduct pre-jump rehearsals.

Be prepared for when things go wrong

I have jumped over 50 times, and I can tell you that all these rehearsals work well to enhance execution. On more than one occasion something went wrong in the aircraft, or during the jump. For one operation the Air Force pilots flew along the edge of the drop zone thinking that the wind would blow us over the target. It didn’t. In fact, the opposite happened. Every jumper was forced to land in the trees. After exiting the aircraft, I gave the pilots a middle finger salute thanking them for their incompetence and then executed all the steps required for a successful tree landing. That one hurt.

Paratroopers practice landing to get ready for the real thing. (U.S. Air Force photo/Alejandro Pena)
Paratroopers practice landing to prepare for the real thing. (U.S. Air Force photo/Alejandro Pena)

Realistic rehearsals are key to success

I recommend that you use realistic rehearsals to enhance execution with your team, especially before major events. Practice every step as realistically as you can. It will pay dividends. I know from my own experience that rehearsing before any presentation is a really good idea. It prevents gremlins from showing up. If there is one key lesson the 82nd Airborne Division learned on D-Day it is that things never go as planned.

Pvt. John Steele, an 82nd Airborne Division soldier got caught on a church steeple when he jumped on D-Day. He played dead for hours but eventually was taken prisoner by the Germans. He later escaped and continued to fight in the war.

3. Leadership confidence calms fears

Jumpmasters are trained to be calm at all times in the aircraft. Your job is to set an example for the paratroopers to follow. Jumping out of a perfectly good plane at 800 feet with over 50 pounds of equipment, usually at night, is not a natural act. In case that does not scare you – every piece of equipment used in the operation, to include the plane, was built by the lowest bidder. It makes perfect sense for everyone to have fear and/or anxiety as you prepare to jump. I know that I was nervous during every jump I ever made. Anyone who tells you otherwise is either lying or crazy.

Jumpmaster giving commands to paratroopers before the door is opened.
Jumpmaster giving commands to paratroopers before the door is opened.

Rituals help with anxious moments

To counter this fear, the Jumpmasters guide the paratroopers through a series of steps using loud and clear commands. The way it works is that the Jumpmaster yells the commands to all the jumpers along with a visual signal. The paratroopers all echo back the command indicating they heard it and then perform the action. These steps are completed so that everyone is ready to jump when the doors open. Once the doors open, the Jumpmaster inspects it and gets the first jumper ready. The pilot will turn on the green light and everyone exits the aircraft. It sounds simple, but it can be scary. Reality definitely hits you when the doors open and the light turns green. No time for fear at that point.

A jumpmaster checking to make sure everything is in order for the paratroopers.
A jumpmaster checking to make sure everything is in order for the paratroopers.

An effective leader knows how to control his fear

The final lesson to learn from this old Jumpmaster is that it is okay to have fear. What you do with that fear is important. If you master your craft and conduct realistic rehearsals, then you will have the confidence needed to overcome any fear. You will be able to jump when the time comes. If you neglect these lessons then do not be surprised if you are scared when it matters most. Instead of being at the top of your game, you will be worried about anything and everything possible going wrong. Your team will sense your fear and perhaps respond likewise, which is bad for everyone. Avoid that scenario. Do your part as the leader. Control your fear.

https://www.youtube.com/watch?v=SfNq4fxVdgg
For anyone who is not familiar with airborne operations – this video is a nice summary.

ATW! is designed to make you a better leader

I hope you join me on this journey to raise up the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!

All The Way Leadership!

If you only have a minute, try this one. It is about Jumpmasters.

Why the best leaders train until it hurts

In 2017 the 82nd Airborne Division celebrated its 100th anniversary. The 82nd is a great unit. I learned a lot while serving there. Lessons that I have leverage over the years. I am sharing the top leadership lessons I learned as an All-American paratrooper in the 82d Airborne Division. Last week I wrote about the first lesson – the best leaders go out the door first. Below you will find the second lesson.

It takes a lot of training to learn how to jump out of a perfectly good airplane.

Lesson two – leaders train until it hurts

The mission of the 82nd Airborne Division is to, within 18 hours of notification, strategically deploy, conduct forcible entry parachute assault and secure key objectives for follow-on military operations in support of U.S. national interests. In other words, the division goes wherever it is needed to deal with the enemies of our country. Simply put – you have to be prepared to deploy anywhere in the world at a moment’s notice. You are constantly preparing for war. It is what you do day in, and day out. This short video shows what the 82nd does to help keep our country safe.

Take care of your paratroopers

My father served in the 82d as an Infantry Lieutenant. When I arrived at Fort Bragg, I did know what I was supposed to do. I was school trained but lacked experience. I had completed the Infantry Officer Basic Course, Ranger School, and Jumpmaster School at Fort Benning. The Army prepared me as a young officer but I lacked confidence. I called my dad seeking advice about how to be successful at Fort Bragg. My father emphasized above all else that “if you take care of your paratroopers they will take care of you”. I asked him what is the best thing you can do to take care of troops. His answer was firm – don’t coddle them. Train them hard so that they are prepared for war. You must learn to train until it hurts, and then keep going. Tough love from my dad.

Paratroopers training in the mountains to prepare for combat.
Paratroopers training in the mountains to prepare for combat.

In the business world, you must take care of your team

I have been in the business world longer than I was in the military. I can say with much confidence that the same advice my father offered me as a young officer is true for the business world. If you are going to be successful as a leader you must take care of your team. If you do, they will take care of you. The opposite is also true. Neglect your team and it will fall apart.

What training do your team members need?
What training do your team members need?

Training my body so that I was ready for action

Training became a major emphasis for me during my time at Fort Bragg. First, I increased my physical training. Paratroopers have to be in shape. Jumping from an airplane can be physically demanding. You must be able to jump with your equipment (which weighs well over 50 pounds with a full combat load) and carry it with you wherever you go after landing. My unit conducted physical training every single morning. We did lots of push-ups, sit-ups, pull-ups, and other calisthenics. We ran a lot – miles and miles every week. The training had a specific purpose – get us into fighting shape.

You do lots of pull-ups as a paratrooper.

Getting in the best shape of my life

I worked for one company commander who had the officers perform physical training separate from our troops. At first, I thought it was odd. Shouldn’t we train with our platoons? He said the NCOs would take care of that – he was right. What I learned is that he trained us even harder than the troops. Many mornings we would start a run without knowing how far we would go. He didn’t know either. We simply ran until he got tired…which felt like never. All this physical training worked. I ended up being in the best shape of my life, fully prepared for the physical demands of airborne operations. I did not enjoy the pain of all that physical training, but it was necessary. As this video shows, running is a tradition for everyone in the 82d Airborne Division.

What training do you need to be prepared?

What about you? As a leader what skills do you need? Are you prepared for action? If the answer is yes, then good for you. Keep pushing and training hard so that you continue to mature as a leader. If not, you better get started. Your team deserves a competent and confident leader. No one likes working for someone who does not know what they are doing. If you lack the skills to lead, your team members will start to look for other opportunities. Or, they will wait for you to fail and hope you get replaced. Neither one of these scenarios is good for you. Avoid those outcomes, and do what it takes to be an effective leader. Train yourself first.

What leadership training do you need for success?
What leadership training do you need for success?

Make the most of every training opportunity

Next, I focused on operational training for my platoon. We spent a lot of time in the field and performed many airborne operations. It is difficult to simulate what it is like to jump out of a plane fully loaded with equipment, so we practiced on a regular basis. When I served as the Division Assault CP Commo Platoon Leader my unit jumped a lot – much more than most. And when we jumped – it was almost always with all of our combat equipment. Sometimes a unit will jump with only their parachutes, not their field gear. These jumps are referred to as “Hollywood” jumps.

Jumping without a lot of equipment is easier than the real deal.

Train as you fight whenever possible

“Hollywood” jumps are worthwhile training. But, as you would imagine, they are much easier than combat equipment jumps. My platoon jumped with our equipment all the time because I wanted to make sure they could handle the heavy loads we had to carry. The more practice the better was my approach. Occasionally I would hear grumbles from my platoon, but all that training paid big dividends when we performed full-scale airborne operations. My platoon was always prepared and performed magnificently when it counted. Tough love pays off.

Paratroopers loading the plan for a jump with full equipment. (U.S. Air Force photo by Tech. Sgt. Bradley C. Church/Released)
Paratroopers loading the plan for a jump with full equipment. (U.S. Air Force photo by Tech. Sgt. Bradley C. Church/Released)

Are you training your team for success?

Do you take every opportunity that you have to train your team? It is easy to simply go through the motions. It is more difficult to train your team whenever you get a chance. They may moan and groan about it, but their performance will improve over time. No one gets better by thinking about what it takes to improve. You get better with practice, lots and lots of practice. To me, training makes a huge difference between success and failure. Good leaders train their teams so that are always improving, preparing for the next big challenge. Bad leaders do not. They let their team become lazy and complacent. Don’t be that kind of leader.

I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.

Bruce Lee

Be sure to push yourself and the envelope

I pushed the envelope when it came to the equipment we used. We would experiment with our gear to try and get the best performance possible. Once I remember that we were having trouble getting a strong connection with our satellite radios, so we decided to jump with a much larger antenna than normal. The larger antenna would not fit into a normal rucksack or equipment bag. We had to pack it inside a Dragon Missile Jump Pack (DMJP). That meant somebody had to jump the DMJP. Several of us went through the special training required to jump this piece of equipment. In case you are not familiar with what the DMJP looks like – there is a picture below. It is a big piece of equipment, and awkward as hell to jump.

Dragon Missile Jump Pack
Dragon Missile Jump Pack is almost as tall as the jumper.

The dreaded dragon missile jump pack

Well, it came time for our next airborne operation and it was decided we would jump the larger antenna. I volunteered to jump the DMJP since leaders go out the door first. Man oh man was that jump an adventure. I immediately went into a rapid spin after exiting the aircraft door. My risers were twisted all the way down to my neck. I bicycle kicked and pulled at my risers to clear the twists. That step seemed to take forever. I almost panicked.

Some exits from the aircraft are ugly like mine was.

I could not tell how high off the ground I was

I decided to lower my rucksack and then the DMJP to avoid landing with it which would have been painful. When the DMJP reached the end of my lowering line I started oscillating more than normal. Swinging back and forth like a pendulum – not good for landing. I heard my equipment reach the ground. I hit next. Ugly landing – hit like a ton of bricks. Damn that hurt. Good news – the antenna worked well and the operation was successful. Bad news – I was sore for the next week. That landing hurt.

Paratroopers practice landing to get ready for the real thing. (U.S. Air Force photo/Alejandro Pena)
Some parachute landings are painful.

You set the example as a leader

Afterward several of my troops asked me about the jump. How did it go? I lied and told them that it went fine and the landing did not hurt much. Why would I stretch the truth…because I had been taught to train until it hurts, and then keep going. What can you learn from this leadership lesson? Training counts and makes a big difference. Figure out what kind of training you need to be successful, and then get after it. One final thought – don’t jump the DMJP. It sucks – trust me.

https://www.youtube.com/watch?v=yXm_kBdu_94

ATW! is designed to make you a better leader

I hope you join me on this journey to raise up the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!

All The Way Leadership!

The best leaders go out the door first

I spent over a decade serving as an Officer in the US Army. I learned a lot in the Army, especially during my first tour with the 82nd Airborne Division. The division was created in World War I. It is a famous unit with a storied history. It also has a special place in my family’s heritage. My father served in the 82nd Airborne after graduating from West Point. It was his first duty assignment as an Infantry Officer. He reported to Fort Bragg in 1956.

My father served multiple tours at Fort Bragg, North Carolina.

I followed in my father’s footsteps

Many years later I followed in my father’s footsteps. I joined the 82nd in 1991 as an Infantry Officer. My first assignment was a rifle platoon leader in Bravo Company, 1/325 Airborne Infantry Regiment. After that role, I transferred to the Signal Corps and joined the 82nd Signal Battalion. I served as a Signal Node Platoon Leader and Division Assault Command Post Platoon Leader. Yes – I was a platoon leader three different times. I finished my time at Bragg as a Company Executive Officer.

Photo from my promotion ceremony circa 1994.

The 82nd is a great unit

It is a challenging place to work. All that experience helped make me a better leader. For the next several weeks, I plan to share the top leadership lessons I learned while serving as an All-American paratrooper in the 82d Airborne Division. Below you will find the first one.

Leaders jump first then others follow

Lesson one – leaders go out the door first. The 82nd has a unique culture, full of traditions that have been created over the years. One tradition regarding their leaders is that they jump first during airborne operations. This tradition started back in WWII. What does that mean – leaders jump first. Basically, the most senior leader of any airborne operation will go out the door first, before anyone else. For example, if the Commander of the 82d (a two-star general) is part of a jump, he will jump first followed by the rest of the paratroopers.

Leaders jump first to show their commitment to the mission.
Leaders jump first to show their commitment to the mission.

This tradition dates back to World War II

During WWII legendary commanders like Matthew Ridgway and James Gavin jumped and fought alongside their paratroopers. No cushy office for them. This act is not one of privilege, but rather of leadership in action. This tradition visibly shows all the paratroopers in the plane that you are willing to lead them by going first. The 82nd expects danger when they jump into combat. Its leaders are expected to face this danger first. This tradition clearly demonstrates that the leaders are willing to do what they are asking their followers to do. It is a powerful way to show others that I am with you and fully committed, just like you.

General James Gavin getting ready to jump
General James Gavin getting ready to jump before Normandy.

A personal example of this lesson from my career

I learned this lesson firsthand while serving as the Division Assault CP Platoon Leader. My platoon’s mission was to support the Division Command Group with communications capabilities. We jumped in the radio equipment that the Divison Commander and other senior leaders used on the drop zone during airborne operations. Many times we jumped from the same plane as the Commander. He would go out the door first, followed by his Aide, and then members of my platoon. For larger airborne operations that involved many planes, my platoon would be split into small groups and jump from several different aircraft. We would be one of the first to leave the plane so that we would land near the command group members.

Mike Steele - 82nd Airborne Division Commander. He served with my father in Vietnam.
Mike Steele – 82nd Airborne Division Commander that I supported. Great man. He served with my father in Vietnam.

Jumping into Puerto Rico was an adventure

I remember one mission where jumping first was somewhat troubling to me. For this operation, we were jumping into Puerto Rico. The drop zone was not big so we jumped from C-130s. The Division Commander was on the first airplane. I was on the second plane and would be the first jumper from that aircraft. Everything en route went fine. As we approached Puerto Rico, the Jumpmaster gave me the command to “stand in the door”. That means I am positioned in the door, waiting for the jump light to turn green. When it does, you jump.

Paratrooper jumping out a perfectly good airplane.

Waiting can feel like an eternity

Usually, you stand in the door for less than 30 seconds. As you stand in the door of a C-130 you can see out of the aircraft. When I looked out I noticed a potential problem – all water, no land. I am a good swimmer, but I certainly did not want to experience a water landing. I peered at the jump light – it was still red. Thank God. I watched and waited, hoping that the light would not turn green until we were over land. I kept waiting for what seemed like an eternity.

Jumping at night can be particularly frightening.
Jumping at night can be particularly frightening.

You jump when the light finally turns green

Eventually, I saw the land, then the drop zone, green light, and I jumped, followed by my fellow paratroopers. What I learned later was that the jumpmasters decided to put the first jumpers in the door earlier than normal because there was real concern that all the jumpers would not be able to exit the aircraft in time because the drop zone was so small. They did not want any paratrooper to miss the drop zone, and have to ride all the way back to Fort Bragg.

Paratroopers with the 82nd Airborne jump from C-130 Hercules aircraft during a mass-tactical airborne training exercise which included over a thousand paratroopers. (U.S. Army photo by Sgt. Michael J. MacLeod)
82nd paratroopers jump from C-130 Hercules aircraft during a mass-tactical airborne training exercise which included over a thousand paratroopers. (U.S. Army photo by Sgt. Michael J. MacLeod)

Reflecting on the lesson I learned during this operation

After the operation was complete I thought to myself what would have happened if the light had turned green while we were still over water. I knew the answer – I would have jumped. I would have done what paratroopers have been trained to do for decades. The light turns green, and then you jump. I could not turn to the paratrooper behind me and say why don’t you go first, it looks kind of dangerous with all that water.

Jumping into an airfield can also be dangerous – lots of pavement.

Leading from the rear is not an option

No – I had been trained as a leader in the 82d that you jump first, and deal with whatever happens next. You lead from the front, not from the rear. That lesson has served me well in many other situations. Sometimes when I find myself in a somewhat scary situation I think of my days in the 82nd, and what it taught me as a leader. You go out the door first.

The reality is that the only way change comes is when you lead by example.

Anne Wojcicki

Are you ready to go out the door first?

What about you? Are you ready to go out the door first? Are you fully committed to the mission of the team you lead? I hope so. If you are committed and competent others will follow you. If for no other reason to see what happens. Not that kind of leader? Don’t be surprised if your team members are reluctant to follow you. None of us like working for someone who does not lead by example. Don’t be that guy. Instead, be the kind of leader who goes out the door first.

The place for a general in battle is where he can see the battle and get the odor of it in his nostrils. There is no substitute for the general being seen.

General James Gavin, 82nd Airborne Division Commander during WWII

ATW! is designed to make you a better leader

I hope you join me on this journey to raise up the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!

All The Way Leadership!



How to motivate your team to win when facing a giant

Last year’s NCAA women’s basketball tournament was excellent. There were a lot of exciting games. The championship game went down to the wire – a true thriller. I have already mentioned this in previous posts, and I will say it again. Leaders can learn a lot from sports. Many of these lessons are directly applicable to the real world. Learning to face the giant is one of them.

The wrong team won the women’s tournament last year

Notre Dame won the women’s tournament last year. They were not supposed to win it all. Sure – Notre Dame was a #1 seed. They were expected to make the final four, but not win the tournament. The University of Connecticut women’s team was the odds-on favorite. All signs pointed to them winning it all. Just look at their performance going into the finals.

UConn destroyed several opponents going into the final game.

UConn was picture perfect going into the tournament

Notre Dame lost several games during the year. Connecticut did not. They were 32-0 going into the tournament. They have a legendary program and coach. Notre Dame – not so much. How were they able to win when they were expected to lose? This post will explore how Notre Dame was able to beat UConn in the final four.

Notre Dame women win the tournament
Notre Dame Fighting Irish hoists the NCAA championship trophy. (Photo by Andy Lyons/Getty Images)

Your team must stand tall when facing the giant

When it comes to women’s college basketball UConn is a winner. According to Wikipedia, the UConn Huskies are the most successful women’s basketball program in the nation, having won a record 11 NCAA Division I National Championships and a women’s record four in a row, from 2013 through 2016, plus over 40 conference regular season and tournament championships.

The UConn basketball arena is covered in championship banners.

The UConn coach is a legend

Coach Geno Auriemma has been there since 1985. His 1027–135 (.884) record as of March 2018 represents the highest winning percentage among NCAA basketball coaches (minimum 10 seasons), for any level, men’s or women’s. To put it mildly – they are the giant of women’s college basketball. The natural question that follows is how do you motivate your team to defeat the giant. Let’s admit it your team must stand tall when facing the giant. To do otherwise will likely result in a loss, perhaps even a devastating one.

UConn women's basketball coach Geno Auriemma has won 11 national championships.
UConn women’s basketball coach Geno Auriemma has won 11 national championships.

Your team must be convinced they can beat the giant

First and foremost your team must be convinced that they can beat the giant. The idea of winning must exist in their minds. Otherwise, it is almost certain they will lose. A team that believes it is impossible to win will lose. It is rare for a team to accidentally win when facing a formidable opponent. It just does not happen. Your role as a leader is to set the example when it comes to the proper mindset. If you do not believe your team can win it will show, and your team will notice. They will look to you for reassurance that winning is possible. Don’t disappoint them.

No one can make you feel inferior without your consent.

Eleanor Roosevelt

You need to show confidence to defeat the giant

The larger the giant you are facing the more your team will rely on you to motivate them. If you do not believe your team can win then why in the world should they. If you are afraid of the giant and show a lack of confidence, then don’t be surprised if your team responds the same way. The team feeds off the leader, not the other way around.

Famous fearless girl statue in New York City.

The leader sets the tone with words and actions

If you are waiting for your team to motivate themselves you are probably the wrong leader. You must show confidence even if in your heart of hearts you know winning is a long shot. Notre Dame was well prepared to face its giant. You can tell that Notre Dame’s coach did a great job mentally preparing her team for battle. They believed they could win, and it showed.

Notre Dame Coach Muffet McGraw, believes in being prepared.
Notre Dame Coach Muffet McGraw, believes in being prepared.

Your team may need overtime to win

The UConn Huskies are great champions. They did not roll over and lose easily. No. As you would expect, they put up quite a fight against Notre Dame. In fact, the game ended in a tie and went into triple overtime. It is not often that games take that long to determine the outcome. In order to win Notre Dame had to play an extended game. When facing a giant like UConn don’t be surprised if you have to take your team further than they are used to going. It is the price you must be willing to pay to win.

Bottom line, you are either a risk taker, or you are not. If you don’t take risks, you will never win big.

Coach Geno Auriemma

You need to keep battling until the end, and then some

As the leader, you should prepare your team for overtime. Set the expectation beforehand that they may need to deliver above and beyond what it normally takes to win. That way they are not surprised when extra effort is required. They will be ready rather than deflated when it takes longer than normal to close.

Notre Dame beat UConn on a last second shot in triple overtime.
Notre Dame beat UConn on a last second shot in triple overtime.

Great opponents will not go away quietly

In business, there are many great companies. Several of them may be your competitors. I do not know of many industries that are not highly contested. Remember that great opponents will not go away quietly. They will want the win as much, if not more than your team.

Tennessee is another legendary program that was led by Pat Summit for years.

Never underestimate your competition

It is a mistake that I have witnessed many times in my career. We thought too much of ourselves and too little of our competition. In the end, we paid the price. They won, and we lost. Avoid a losing scenario by expecting greatness from your competitors, especially the ones you know can deliver the goods. Use that narrative to help motivate your team. Tell them that they need to give their best to win. You better believe that the Notre Dame coach prepared her team by reminding them of who they were up against. They did not underestimate their opponent. Instead, they faced the giant and won.

There is no greater danger than underestimating your opponent

Lao Tzu

Are you ready to lead your team to victory? Can you defeat the giant?

What about you? Are you ready to lead your team to victory against all odds? Is your team ready to face the giant and win? I hope so. Good leaders win when they are expected to win. Great leaders know how to win, even when the odds are not good. They somehow figure out a way to face down the giant and lead their team to victory. If you are that kind of leader – congratulations. They are rare in this world. If you do not know how to lead in that way don’t worry. All The Way Leadership! is here to help.

ATW! is designed to make you a better leader

I hope you join me on this journey to raise up the next generation of leaders. The world is in desperate need of more great leaders. Women and men who lead with confidence, clarity, and creativity. It’s time to become the leader that your world needs. Let’s go All The Way!

All The Way Leadership!